Tuesday, November 9, 2010

MTV and Austereo launch simulcast Hot30 music show


The MTV Hits Weekly Hot30 Countdown kicks off on December 5 and will run on Sundays from 6-8.30pm across the Today Network and on the new MTV Hits channel. It will also be available online and on mobile.
The co-production will be filmed at Austereo’s Hot 30 studio in Sydney.

Rebecca Batties, GM of music brands at MTV Networks Australia said: “The Today Network and MTV Hits are two brands that are perfectly suited for each other. Their massive radio audience gives us a tremendous opportunity to introduce MTV Hits to a nation of pop music-loving fans, and co-developing the MTV Hits Weekly Hot30 Countdown as a radio, TV and online property is a perfect fit for our newest, locally produced channel.”

Guy Dobson, Austereo’s CEO said: “We’re very excited about this new partnership – we hope it’s the first of many.”

-source: mumbrella

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